Radha Raghunathan, has over 12+ years experience managing several large scale projects for different industries. She specializes in Data Warehousing, direct marketing, business analysis, data analytics and project management. Prior to joining ARxChange, she was a Senior Project Manager at Fulcrum Analytics responsible for design, implementation and operationalizing of huge data warehouses geared towards sophisticated direct marketing campaigns and data and business analytics. While at Fulcrum she successfully managed deliverables and provided high quality marketing campaign operations for clients such as Luxottica, International Trucks and Engines, Roche Diagnostics, Jenny Craig and Orange(UK). She has a Bachelor's Degree in Engineering from Anna University, Madras.